What does cross-selling refer to in the context of funeral merchandising?

In the context of funeral merchandising, cross-selling is the practice of offering additional related products or services that complement the primary purchase. This strategy is valuable for enhancing the overall experience and meeting the diverse needs of the bereaved family. For instance, when a family selects a casket, suggesting related items such as personalized memorial programs, floral arrangements, or urns for cremation can provide a more holistic approach to planning the funeral service. This not only serves the family's needs more comprehensively but can also increase overall sales for the funeral service provider by creating an opportunity for customers to consider supplementary options that they might not have initially thought about. By integrating cross-selling techniques, funeral service professionals can foster stronger relationships with families and ensure that all aspects of the service align with their wishes and preferences.