Which term describes the practice of organizing and displaying goods for sale in a manner that attracts customers?

Merchandising refers to the practice of organizing and displaying goods in a way that attracts customers and fosters sales. This involves strategic placement of products, creating appealing displays, and using various visual elements to draw attention to items for sale. Effective merchandising enhances the shopping experience, guiding customers to notice products they may have otherwise overlooked.

In the context of funeral service merchandising, this practice can involve everything from how caskets and urns are displayed in a showroom to the arrangement of associated items like memorial keepsakes and floral arrangements. The goal is to make merchandise visually appealing and accessible, ultimately encouraging purchases.

While advertising, promotion, and branding are all related concepts, they focus on different aspects of marketing. Advertising typically communicates a message to create awareness or interest, promotion involves tactics to boost sales or engagement (like discounts or events), and branding builds the identity and perception of a business in the minds of consumers. Hence, merchandising specifically encapsulates the presentation aspect that is crucial for attracting customers and influencing their purchasing decisions.